Sonic branding and Sound Logos

As products and experiences become ever more digitally augmented, consumers are increasingly proving accessible to sound. For communicators, there can only be increasing space for sound in the branding bucket.

The sonic brand can help companies effectively brand even the shortest of sound-enabled marketing interactions. And it can bypass cultural and language barriers, enabling brands to deliver a message on a global scale.

Sound branding (also known as audio branding, music branding, sonic branding, acoustic branding)is “the strategic use of sound … in positively differentiating a product or service, enhancing recall, creating preference, building trust, and even increasing sales.” Audio branding can tell you whether the brand is romantic and sensual, family-friendly and everyday, indulgent and luxurious, without ever hearing a word or seeing a picture. And it gives a brand an additional way to break through audiences’ shortened attention spans.

The sound logo (or audio mnemonic) is one of the tools of sound branding, along with the jingle, brand music, and brand theme. A sound logo (or audio logo or sonic logo) is a short distinctive melody or other sequence of sound, mostly positioned at the beginning or ending of a commercial. It can be seen as the acoustic equivalent of a visual logo.

Leave your sonic branding in our hands and differentiate from the competition and positions your brand in a positive light. Contact us now!

Sonorum Music – Demo

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Sonorum Music is a company that collaborates in the musical production of digital entertainment. We work together in all stages from creativity to music production and post-production. With 10 years of experience in the market we have participated in more than 50 national and international video games, audiovisual and performing arts productions. Excellent delivery times, quality and cost are the benefits of working with us. Our values ​​are excellence, creativity, teamwork and honesty.


Catch, evolve and collect over 300 unique Nexomon! Assemble the ultimate Nexomon team to save your friends and save the world! Clash against legendary champions and become a hero in this epic journey!

Sonorum Music collaborated with other music colleagues on the amazing Nexomon soundtrack.

This video is a sneak peak of the game. Available on Google Play and App Store. Soon will be Nintendo Switch, PS4, XBOX.

Stay tuned for Nexomon 2: Extinction

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